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Founded in 2018, Color 4 Madam began as a solution to a personal challenge. Sectoria, a mother of twin daughters, grew frustrated with buying multiple hair products for the different textures in her household. Determined to simplify and provide effective care for everyone, she created a versatile hair butter that worked for her and her daughters.
When her godmother, struggling with alopecia and hair loss caused by medication, asked for help, Sectoria developed a hair growth oil. The results were remarkable—her godmother’s hair not only grew thicker but gained 6 inches in less than 4 months (see picture below).
With the motivation and investment of her great-grandmother, Color 4 Madam began as a home-based business. Sectoria, her twin daughters, and their great-grandmother worked together to hand-fill containers and apply labels. Over the years, while the labels and packaging have evolved, the commitment to delivering high-quality products has remained the same since day one.
Through her research, Sectoria discovered the alarming number of harmful chemicals in everyday products like deodorants, lotions, hair oils, and soaps. Determined to offer a safer, healthier alternative, she created an organic hair care and bath and body care line that heals the skin, nourishes the body, and smells amazing.
At Color 4 Madam, every product is crafted with premium ingredients sourced from around the world: luxurious fragrances from India and rich butters from Ghana, Africa.
Thanks to hard work, family support, and a dedication to quality, Color 4 Madam has grown into a thriving business trusted by men and women of all nationalities. Today, it continues to bring safe and indulgent products to customers worldwide.
Discover the difference of products crafted with love, care, and intention—because your body deserves nothing less.
In fact, I worked harder than all the rest, yet not in my own strength but God's, for his empowering grace is poured out upon me.
- 1 Corinthians 15:10
I started Color 4 Madam out of necessity. My children and I have different hair textures, and I found myself buying several different products for each of us. Upon researching, I discovered the toxic chemicals in most of the products we use daily—deodorants, lotions, hair oils, and more. I wanted a safer, healthier alternative for my family, so I created my own products that not only healed but also smelled divine.
What sets Color 4 Madam apart?
At Color 4 Madam, we pride ourselves on crafting safe, effective products using natural ingredients. What truly sets us apart is our commitment to quality and sustainability. We source our fragrances from India and butters from Ghana to ensure we’re using the best ingredients while supporting small businesses worldwide. Our products are designed to cater to the unique needs of every individual, without the harmful chemicals found in conventional products.
My background and entrepreneurial influence
I come from a long line of entrepreneurs. My great-great-grandfather was a Black man who owned a cotton plantation—something very uncommon during his time—and was also a pastor. My great-grandmother was a businesswoman, and my grandmother owned her own nail salon. My mother owns a restaurant and catering business, and my children are also entrepreneurs. This legacy of hard work and determination has been a constant source of inspiration for me, and I carry that entrepreneurial spirit with me every day.
The most rewarding part of owning Color 4 Madam
The most rewarding part of owning my business is inspiring and educating other entrepreneurs to pursue and manifest their dreams. I love being able to share my story and help others take the leap into entrepreneurship.
Challenges along the way
The most difficult challenge I faced was losing my great-grandmother, who not only supported me but was instrumental in helping me start Color 4 Madam. She pushed me on days when I wasn’t as motivated, and her encouragement meant the world to me. After her passing, I put Color 4 Madam on pause, but my good friend Brina encouraged me to restart, and then I seen Ms. Tabitha Brown on instagram say, “God said I have answered your prayers. And it is still just the beginning”, and something in me clicked and I knew it was time. I’m forever grateful for that push. It was a turning point in my journey, and I haven’t looked back since.
My favorite product
Honestly, all my products are my favorite. I use them daily and can’t live without them. My skin is very sensitive, and I trust these products to take care of me without causing irritation. I don’t use anything else.
Integrity in business
I ensure the integrity of my business by supporting small businesses like mine. By sourcing fragrances from India and butters from Ghana, I not only guarantee the highest quality but also help uplift small producers and artisans around the world.
Advice for aspiring entrepreneurs
My advice to anyone looking to start their own business is simple: Put God first, trust Him with everything, just do it, and limit what you share about your vision until it’s manifested. Don’t let fear or doubt hold you back—take that first step, and the rest will follow.
What’s next for Color 4 Madam?
The future of Color 4 Madam is all about growth. I’m excited to expand our product line and introduce even more varieties of products to meet the needs of our customers. The journey is just beginning, and I can’t wait to see where it takes us!
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Support Young Entrepreneurs Today!
Your purchase can do more than pamper you—it can change lives! Support Pearls of Ubuntu, a nonprofit mentoring youth (ages 7-18) in North Lawndale to build their own businesses. 100% of proceeds from your donation will go toward sponsoring classes, training, and resources for the next generation of leaders. Use code PEARLS or any of our active Ambassadors name for 5% off. Click here to make a difference!